When optimising your website for the search engines I do advise employing a professional company to do this, as it can be a complicated process, and attempting it yourself may result in you inadvertently being banned from a search engine.
However, I do understand that some people prefer to do it themselves or are on a tight budget so for those people I’m going to discuss some of the basics that you must get right.
Keyphrases, keyphrases and more keyphrases.
Your keyphrases are one of the most essential elements in your SEO campaign as the rest of your optimisation efforts are based on what keyphrases you choose. To identify your keyphrases you need to first come up with a list of keyphrases that you believe people will use when searching for your company, the longer the list the better. Try to be imaginative and ask friends and colleges for their input as they may revel keyphrases that you may have never have thought of. Then do a keyphrase analysis by using your favourite keyword suggestion tool.
Title
When you have identified your potential keyphrases make sure all your page titles have unique keyphrase rich text. This will strengthen your page in the SERPs (Search Engine Results Pages).
Descriptions
Furthermore, make sure that your description tags are all unique as well as relative to your keyphrases. In addition, make sure that they describe what is actually on the page to better serve the searcher. Also, make sure that the description contains a call to action, as this is the part a searcher sees below the title in the SERPs. You should make the description desirable so that the searcher wants to click on your link; as you are competing with many other website listings. You want yours to stand out.
I am going to be writing articles on SEO every week, let me know what you would like to see on here.
Author:
Kevin Gallagher
SEO Manager for Moovin On Up
Website Design and Ecommerce Solutions
Great start Kevin! It’s brilliant that you’re taking the time to go through the basics. I’ve read in many places that the Title tag should be a certain length and not be spammy. Is there any truth in this at all?
people will react better to your title if you acually put in it what they typed, hence putting a keyphrase in there. Your title should include a keyphrases to show the search engines your page is relavent to the search.
Keep it relevent as possible as people will take less than a second to decide whether to click on it or not.Be creative as many tiltes are all very similar and you want to stand out.