We recently published a post from Craig Cowbrough on how online video can benefit your business. Craig has now managed to expand on this by sharing the video below which is full of amazing facts and statistics around the use of video online.
I think the video is a great example of what can be achieved and is a great advert for how effective online video can be when done well. A big thank you to Craig for sharing this and we hope you enjoy it as much as we did 
A good quality video; clearly put together by someone who has invested in both editorial skill (as you’d expect from a P.R. professional) and a reasonable level of skilled technical assistance…
This IS one thing though, and a home movies is something else completely… It’s vital to realise that! Just because ‘it’s on YouTube’ rather than badly scrawled over a home made sandwich board DOESN’T make it effective…
Sandwich board aficionados will tell you that their beloved boards need to be well designed, well made, well presented and in the right place at the right time to have an effect. Think top quality graphics and a board carried down the street by a smiling leggy Brunette (or Chippendale candidate if that’s what floats your boat).
The same is true for almost ANY promotional platform. To get a return on investment you actually have to make an investment! AND at an appropriate level There’s no point just playing at it!
Craig shows us here a basic technical and editorial standard that must be met by anyone seriously expecting to use video effectively. And it CAN be met, quite economically… Companies exist that can get your video message online profesionally and effectively for less than the price of posting out a few thousand thousand leaflets…
And I dare say we could find a signwriter to help you out with that sandwich board Craig…
Videos are great on all levels so whenever they are possible for my client I fully recommend them. They are naturally viral, easy on the eye, personable, great link bait and the new one I’ve discovered lately is that Google News loves them. (well, some of them anyway.)